Tour signs deal for multi-platform live rights outside U.S.

The PGA Tour announced on Monday an alliance with Discovery that will include global television rights for 12 years.

The agreement, which will begin in 2019, includes global multi-platform live rights outside the U.S., to 220 markets and territories, as well as a video streaming service that will use Discovery’s direct-to-consumer products and platforms.

“This partnership aligns very well with the opening of PGA Tour offices in London, Tokyo and Beijing in recent years and will support our long-term objectives of growing the game of golf,” Tour commissioner Jay Monahan said in a statement. “It also will deliver more value to our sponsors as it presents a tremendous opportunity to engage new and diverse audiences around the world.”

According to Monday’s announcements, Discovery agreed to pay more than $2 billion in rights fees and building a Netflix-like video platform to distribute the Tour’s various products.

Half of the top 50 golfers in the world ranking are from outside the U.S., including world Nos. 3 Justin Rose (England), 4 Jon Rahm (Spain), 6 Rory McIlroy (Northern Ireland) and 8 Jason Day (Australia).

In the U.S., the Tour’s television rights deals are with NBC, Golf Channel and CBS, and all run through 2021.

Tour signs deal for multi-platform live rights outside U.S.

Source: Internet

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