Sunday’s final-round coverage on NBC of the Valspar Championship, featuring Tiger Woods’ bid for his first win in almost five years, was the highest-rated non-major golf broadcast since the 2013 Players Championship.
NBC’s three-hour coverage (3-6PM ET) earned a 5.11 overnight rating, the highest figure since the final round of the 2013 Players (5.7), which was won by Woods.
Golf Channel’s final-round lead-in coverage (1-3PM ET) earned a 1.65 overnight rating, becoming the highest-rated Golf Channel PGA Tour lead-in telecast on record (2009-18).
Woods finished tied for second, one stroke behind winner Paul Casey.
The Valspar Championship saw 27.2 million minutes streamed across Golf Channel/NBC Sports’ Digital platforms, becoming the most-streamed PGA Tour event ever for the network, and the fourth-most streamed golf event overall for NBC Sports behind The Open Championship in 2016 and 2017 and the 2016 Ryder Cup.